RA
HI, I'M
REGIS.
Former High-Level Swimmer.
Ex-Decathlon.
International Marketer.
Entrepreneur.
01 VALUE PROPOSITION
CORE EXPERTISE
GROWTH STRATEGY
80%
Market Research. Business Development.
CONTENT MARKETING
95%
Brand Storytelling. 360° Content Production.
TRAFFIC ACQUISITION
85%
SEO. SEA. CRM. Mass Media.
E-COMMERCE & CX
75%
CRO. e-Merchandising. Omnichannel Strategy.
PROJECT MANAGEMENT
80%
Team Leadership. Strategic Planning. Budget Management.
DATA & ANALYTICS
70%
KPIs Monitoring. Performance Analytics. Customer Insights.
MINDSET
With Composure.
DETERMINATION
With Discernment.
INITIATIVE
With Agility.
ORGANIZATION
With Pragmatism.
CREATIVITY
02 PORTFOLIO
MY LAST PROJECTS
03 BACKGROUND
PROFESSIONAL JOURNEY
2021 - 2023
DECATHLON WS.
Head of Marketing & Communication
Led omnichannel marketing and communication initiatives across France, Europe (10+ markets) and China, managing a team of 10 and a €1M budget : +46% sales (€1.03B).
2016 - 2019
NABAIJI
Content & CRM Leader
Designed editorial content strategy and managed digital distribution on social media, email campaigns (database +600K cust.) Led customer relationship initiatives: 96% customer satisfaction.
2023 - 2026
SPA SUEDOIS
Chief Executive Officer
Led the company's commercial and digital transformation through complete brand identity redesign, website launch, sales materials, distribution network expansion : +242% sales (€420K).
2019 - 2021
DECATHLON WS.
E-commerce & Digital Manager
Led e-commerce growth in France through digital marketing and e-merchandising, managing a team of 3 and coordinating international teams across Europe: +38% web sales (€9.2M).
EDUCATION
2015 - 2017
EFAP BS.
Master Marketing & Communication
Specialized in communication, digital marketing and media strategy, with a strong focus on press relation, influence, online reputation and brand communication.
2017 - 2018
INSEEC BS.
MBA Marketing & Brand Management
Specialized in international marketing, strategic brand management, with advanced expertise in digital marketing, consumer behavior. Thesis focused on neuromarketing.
2013 - 2015
VICTOR LOUIS UNI.
HND Business Communication
Developed core skills in communication, marketing, project management and client consulting, complemented by market research, economics and commercial basis.
CONTACT
Interested in working together or discussing a new opportunity?
Feel free to get in touch. I'd be delighted to hear from you.
+33 (0)6 63 67 62 39
linkedin.com/in/regisaires